The emergence of Ai generated content has me worried about the future. People live, dream and work in the digital world and increasingly use Ai to create content, which seems to be the end, not the means to something tangible. As someone who has always worked with my hand’s it’s a mystery how something like Facebook gets valued in the Billions of dollars while those of us who actually produce products that are used in the physical realm rack up value only with each object we make.
There is a real disconnect from the process of making; a few computer clicks is all is takes to have a package show up at your door.
As a maker who has to rely on an efficient procurement process to keep my shop stocked, I get the impulse, but I also try to remember that there is always a person on the other end. For example, we buy vitahs that are from Estonia; I envision the worn hands that gather and bind the birch. I appreciate it when materials come with a hand written note of thanks or other human touches. The same search for human connection applies to communication. Each time I get an email inquiry I have my Ai filter humming- is this a real person? With the pandemic of spam and spoofing, I typically won’t even answer the phone unless know the caller and I spend way too much time deleting texts I don’t want. I occasionally scan the web to see what other sauna builders are doing; it means wading through a minefield of Ai generated crap. Not only do many sites not have any identifiable person attached to them but their ”product” is simply stolen images of other people’s work. I recently had to send a cease and desist notice to someone marketing a full array of my saunas as their own. Included were photos I took from inside my shop or in my backyard, complete with my sculptures. If someone is going to be so brazen, why not just steal my humanity and include a photo of me ? This is actually happening with deepfake videos that generate real-seeming talking heads of celebrities and public figures.
The good news is that building a sauna takes actual materials and real hands-on work. I can guarantee that each of the images on my web page are real, that the photos were taken by us in locations we were actually at and that they show just a sampling of the 150 or so saunas I have built.
The splinters I pull out of my hands on a near daily basis are real as well.
We are a family run business— basically just the two of us; there are no pushy sales reps or people working phones off site (as in another country). If we do answer your call it is only because the saws stopped running long enough for us to hear it ringing (which why we prefer email) and even though it may take a few days to get back to you, I guarantee it will be a real conversation. Hopefully, one that one leads to face to face meeting and enduring relationship. Saunas, after all, are all about human connections.
As you scan the web on a weekend morning, looking for that perfect sauna experience, be aware that only thing real thing may the aroma of the freshly brewed cup of coffee in your hand. If you don’t yet have your own sauna, find a friend who does or one of the many public saunas that are sprouting up, and immerse yourself in the physical realm, sans digital devices. Thankfully, Ai will never have anything to do with enjoying the blissful bodily experience of taking a real sauna!